DIGITAL MARKETING STRATEGIST IN KERALA
I’m Sourav M, a freelance digital marketing strategist in Kerala, India. With a Bachelor’s degree in Computer Science from the University of Calicut. Possessing over three years of hands-on experience in the dynamic realm of digital marketing.
By leveraging these skills, I am dedicated to crafting bespoke strategies tailored to your unique business needs, aimed at enhancing your online presence and driving sustainable growth. With a keen eye on the latest industry trends and algorithms, I ensure that your digital marketing endeavors remain ahead of the curve and yield measurable results.
Let’s collaborate to unleash the full potential of your online presence and propel your business to new heights in the digital landscape.
Digital Marketing Strategist in Kerala
WHY YOUR BUSINESS NEEDS DIGITAL MARKETING STRATEGIST IN 2024.
The significance of digital marketing cannot be overstated for businesses and services wishing to thrive in the extremely competitive online market in 2024. Developing a strong digital marketing strategy is now essential for success and preserving a competitive edge due to the growing dependence on digital platforms.
Digital marketing provides numerous advantages, including heightened brand visibility, targeted audience engagement, the ability to measure results increase customer enquiries and more. By utilizing digital channels like email marketing, social media, and search engine optimisation, search engine marketing, content marketing etc, businesses can engage with potential customers, efficiently reach a larger audience, and increase the interactions. Well, a mammoth part of it is played by the digital marketing strategist.
One significant benefit of digital marketing is its affordability. Digital marketing, as opposed to traditional advertising techniques, enables companies to deploy resources more effectively and maximize return on investment. This is particularly beneficial for companies with limited budgets, empowering them to compete effectively with larger counterparts.
Looping in a digital marketing strategist would be an easy gateway for pitching into a marketing strategy, where the companies could adopt a tailor-made digital marketing techniques and maintain a competitive edge and adjust to everchanging digital landscape and easily stay connected to their target customer and audience.
Investing in a full-scale digital marketing strategist with a strategy is a dire need for evolving a business into a new media age era landscape. A robust and customised business plans would be provided by the strategist to the client while they could peak through the heights of opportunities and growth. To sum up, organizations who want to successfully manage the constantly evolving digital world must prioritize digital marketing. Thus, it would be a grave error to overlook the digital marketing sector!
DIGITAL MARKETING SERVICES
SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website's visibility in search engine results. The role of digital marketing strategist/SEO specialist is to find the relevant keyword to rank the website organically to better positions by optimising keywords, contents and other aspects which in turn increases the chances of visibility in the search engine.
SMM, or Social Media Marketing, is a digital marketing approach that uses social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote products or services. It involves creating and sharing content, running paid advertising campaigns, and engaging with the target audience to increase brand awareness, drive traffic, and achieve marketing goals.
Google Ads is an online advertising platform created by Google that enables businesses to display ads on Google's search engine and advertising network. Google ads is a pay per click advertising system in which the advertiser pays when a user clicks on the ad. Google ads is a powerful online advertising tool.
Email marketing is a targeted digital marketing strategy that involves sending personalized messages and promotions to a recipient's inbox. It's a powerful tool for building customer relationships, driving sales, and nurturing leads through engaging and relevant email content.
The strategic method of advertising through creating and distributing relevant and valuable content to engage with the targeted audience is called content marketing. It aims to build trust, brand awareness, and customer loyalty by delivering informative, entertaining, or educational content that addresses audience needs and interests.
I am a seasoned digital marketing trainer with a passion for empowering individuals and businesses to excel in the digital landscape. With a wealth of industry expertise, I provide dynamic training that equips learners with the skills and knowledge needed to thrive in the ever-evolving world of digital marketing.
What My collegues say
Digital Marketing Strategist in Kerala
“Impressive campaign management! Sourav helped us reach a broader audience and boost our online presence.”
“Highly recommend Sourav for digital marketing. Their expertise drove significant growth for our business.”
Dedicated, creative and experienced in Digital Marketing. I highly recommend him for digital success.
“Efficient, innovative, and results-driven – sourav transformed our digital marketing efforts for the better.”
Consistently deliver outstanding results, utilizing data-driven strategies and optimizing campaigns for maximum ROI. He is a true asset to our team!
He devises and explains effective strategies that benefit any brand or individual. Thankyou for the time you’ve dedicated for my requirements.
Dedication, creativity, and expertise transformed my online presence and marketing. I highly recommend him for digital success.
Ambitious digital marketing strategist who aims to achieve big in the field of social media marketing
Sourav M is a freelance digital marketing strategist in Kerala , India. With a Bachelor’s degree in Computer Science from the University of Calicut, Sourav possess over three years of hands-on experience in the dynamic realm of digital marketing. His expertise spans a wide spectrum of disciplines, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, and Email Marketing. By leveraging these skills, He is dedicated to crafting bespoke strategies tailored to your unique business needs, aimed at enhancing your online presence and driving sustainable growth.
- Data Analysis: Analysing data from various digital marketing campaigns is crucial for making informed decisions and optimizing strategies.
- Content Creation: Content is at the heart of digital marketing. Proficiency in creating engaging and relevant content for websites, blogs, social media, and email marketing is vital.
- SEO & SEM: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) skills help improve website visibility and drive organic and paid traffic.
- CRM (Customer Relationship Management): Managing and nurturing customer relationships through effective strategies and tools is essential.
- Communication Skills: Strong communication skills are necessary for conveying marketing messages, collaborating with teams, and engaging with customers and clients.
- Social Media Marketing: Proficiency in managing and advertising on social media platforms to build brand awareness and engage with the target audience is crucial.
- Marketing Analytics: Understanding and interpreting marketing analytics data helps in measuring campaign performance and optimizing strategies for better results.
- Design Skills: Basic design skills are valuable for creating eye-catching visuals and graphics for marketing materials.
- Project Management: Efficiently managing multiple campaigns and projects is essential to meet deadlines and allocate resources effectively.
- Pay-Per-Click (PPC) Advertising: Familiarity with PPC advertising platforms like Google Ads and Facebook Ads is important for running paid advertising campaigns effectively.
- Email Marketing: Understanding email marketing strategies and tools for audience engagement and lead nurturing is beneficial for digital marketers.
- Soft Skills: Soft skills like communication, empathy, and curiosity contribute to being a successful digital marketer by fostering effective collaboration and adaptability.
These skills enable digital marketers to plan, execute, and optimize marketing campaigns that drive brand visibility, customer engagement, and business growth in the digital landscape.
While coding skills can be valuable assets for individuals interested in a digital marketing career, they are not obligatory. Many facets of digital marketing do not necessitate coding expertise, such as social media management, email marketing campaigns, and content creation. However, having a basic understanding of coding languages like HTML and CSS can enhance a digital marketer’s ability to optimize website content and troubleshoot minor issues. Ultimately, the need for coding skills in digital marketing depends on the specific role and goals of the marketer. It’s advisable to assess individual career aspirations and job requirements when deciding whether to invest time in learning coding languages.
These three most important pillars of digital marketing are strategy, content, and channel, work in synergy to create a robust and successful digital marketing ecosystem. A well-planned strategy informs content creation, and the choice of channels ensures that the content reaches the right audience, ultimately driving business growth and achieving marketing objectives.
Strategy: Developing a solid digital marketing strategy is the foundation of any successful digital marketing campaign. This involves setting clear objectives, identifying target audiences, and outlining the overall approach to achieve marketing goals. A well-defined strategy guides all other aspects of digital marketing and ensures that efforts are aligned with business objectives .
Content: Content is the heart of digital marketing. It includes creating and sharing valuable, relevant, and engaging content through various digital channels. High-quality content helps in attracting and retaining the target audience, building brand authority, and driving conversions. Content can take various forms, including blog posts, videos, infographics, and social media posts.
Channel: Selecting the right digital channels to reach the target audience is essential. This pillar involves determining where your audience spends their time online and strategically utilizing platforms such as social media, email marketing, search engines, and websites to connect with them effectively. Each channel requires tailored approaches and content to maximize engagement and conversions.
- Cost-Effective Marketing: PPC allows you to set and control your advertising budget. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers.
High Visibility: PPC ads are displayed prominently on search engine results pages (SERPs). This means your business gets top visibility when users search for keywords related to your products or services.
Targeted Traffic: With PPC, you can target specific demographics, locations, and even device types. This precision helps you reach the right audience with your ads.
Keyword Flexibility: You have the flexibility to run multiple ad campaigns for various keywords. This enables you to tailor your messaging to different customer segments.
Improved Conversion Rates: PPC campaigns often have higher click-through rates (CTR) compared to organic search results. This increased CTR can lead to more conversions and a better return on investment (ROI).
Instant Results: Unlike some other marketing methods, PPC provides instant traffic to your website. You can start seeing results as soon as your campaigns go live.
These advantages make PPC advertising a valuable tool for businesses looking to boost their online presence, attract targeted traffic, and drive conversions.
- To create a digital marketing strategy, we need to follow these steps:
- Define your goals and objectives – Firstly, We need to look at the goal we are trying to improve with the digital marketing strategy. Whether we want to increase brand awareness, generate leads, or drive sales. Once we are clear with our goals, we can develop specific objectives to measure your progress.
- Understanding our target audience – To Whom we are you trying to reach with our digital marketing strategy. What their needs, wants and interests are. Once we are clear with our target audience, we can create content and campaigns that are relevant to our target audience.
- Choosing the right channels – There are many different digital marketing channels available, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. We need choose the channels that are most likely to reach our target audience and achieve our goals. And also need to have a complete competitor analysis as we need to know what are competitors are up to on different channels.
- Creating a content strategy – Content is the foundation of any digital marketing strategy. We need to create high-quality content that is informative, engaging, and relevant to your target audience (avoid plagiarism). Your content strategy should include a mix of different types of content, such as blog posts, articles, infographics, videos, and social media posts.
- Promote our content – Once we have created high-quality content, we need to promote it to our target audience so that people can find it. We can promote our content through various channels we have find before.
- Measuring and tracking our results – It is very important to track our results so that we can see what is working and what is not.
- Here are some additional tips for creating a successful digital marketing strategy:
- Being consistent. Digital marketing is an ongoing process. We need to be consistent with our efforts in order to see results.
- Be patient. It takes time to see results from digital marketing. Don’t expect to go viral overnight.
- Be adaptable. The digital marketing landscape is constantly changing. You need to be adaptable and willing to change your strategy as needed.
By following these steps, you can create a digital marketing strategy that will help you achieve your business goals.